IMR Inc. offers AASA’s full service automotive aftermarket manufacturer members  a 10 percent discount on IMR’s new 2012 Repair Shop Syndicated Research.

In addition to the discount, AASA and IMR will include a new section in the quarterly AASA Aftermarket Supplier Barometer report distributed to member companies that participate in the survey. IMR value-added information will include a “Shop Business Barometer,” and trending of which channel partners shop owners are patronizing.  

The research includes:

• Shop Insights – in-depth monthly reports on:
  • channel partner awareness (aided/unaided)
  • channel partner usage and consideration
  • first, second and third call channel partner
  • percentage of parts purchased from primary channel partner
  • primary channel partner overall satisfaction
  • importance of key channel partner attributes
  • primary channel partner key attribute satisfaction ratings
  • primary channel partner recommendations and future

• Category Insights – in-depth analysis of types of service being performed and brands used, including:
  • average number installed
  • breakdown of domestic/Asian/European vehicles brought in for repair
  • brand awareness (aided/unaided)
  • brand usage and consideration
  • preferred brand
  • brand primarily used and others used
  • importance of key brand attributes
  • primary brand key attribute satisfaction ratings
  • good/better/best parts usage
  • premium brand considerations

• Shop Demographic – details such as:
• average number of technicians and bays in each shop
• average number of vehicles serviced
• average dollar value of ROs

For more information, call 800-654-1079 or e-mail Info@AutomotiveResearch.com.