Jeremy Denton and Theresa Spera of the AASA staff will moderate a panel discussion at the Global Automotive Aftermarket Symposium (GAAS) 2010, “Supplying 2 a nu gNR8N: Are You Ready for What’s Now? Innovations in Marketing & Branding.” GAAS 2010 is slated for Tuesday, May 18, and Wednesday, May 19, at the Hyatt Regency O’Hare, Chicago, Ill.

As the marketplace continues to evolve along with the way consumers communicate, companies must continuously adapt their marketing mix to ensure they are reaching their customers at the right time with the right message. This GAAS panel presentation will look at companies that are reaching today’s generation through innovations in marketing, branding / rebranding, licensing, new markets and social media tools.

Panelists will include Jim Brown, director of global marketing services, Honeywell Consumer Products Group; Ric Alameddine, vice president of marketing and engineering, Tenneco; and Alicia Smales, vice president of marketing, Snap-on Tools.

By registering for the Global Automotive Aftermarket Symposium (GAAS) before Thursday, April 1, AASA members can hear the AASA panel discussion and an exciting lineup of speakers and industry leaders at a $200 savings.

Members who register by April 1 receive the early bird discount of $200. Registration fees are $745 for the AASA members’ first registrant and $645 for each additional representative. After Thursday, April 1, fees increase to $945 for member companies’ first registrant and $845 for each additional representative. For more information and to download the GAAS registration brochure, click here.

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